You’ll learn how to use a variety of innovation and entrepreneurial tools to identify opportunities, construct a business model, and assess its fundability so you can bring your ideas to life in a sustainable and scalable way.

Learning Objectives: Students taking this class are expected on its completion to be able to:

• Articulate the tangled relationships between four of the nine components of the Business Model Canvas; value proposition, channel, customer segment, and revenue streams.
• Capture a value chain map for a given channel to market.
• Develop an ecosystem map and communicate the fundamental change your innovation will bring to the market.
• Think strategically about the synergy and tensions between innovation capture and creation across several industry verticals.
• Cultivate an ability to tailor technology innovation towards a sustainable business model with modern day revenue stream tactics.

ENTR 520 | CLASS# 26911

Credits:  3 Graded

Prereq: None