Entrepreneurial E-Commerce
ENTR 390.011 (undergrad-level)
ENTR 599.311 (graduate-level)
With the increasing popularity of shows like Shark Tank and the ease of setting up an online business, people are more than ever interested in setting up their own online business. You will learn the fundamentals for selling consumer products online, resulting in the creation of your own e-commerce site. Topics will include marketing, shipping, selling platforms, potential pitfalls and competitor analysis.
Credits: 2 graded (Lecture)
Prereq: None
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