U-M Introduction to Customer Discovery Kickoff

January 13, 2017 | 10:00 am | 505 E. Liberty Ann Arbor, MI Lower Level

The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge of how to properly conduct customer discovery interviews; the first step in the commercialization process. This course covers the two main concepts in I-Corps: value propositions and customer segments.  By defining what these two concepts mean as it relates to a given technology, it provides the framework that any faculty member will need to go on to the National I-Corps program.