Join us Friday, February 10 at 12:30 pm in Stamps Auditorium on North Campus for the second round of The Startup.

ALL students, faculty, staff and community are welcome! Not only does it “boost” the teams to get audience support during the competition, but you’ll also get to be a part of the judging. Audience will get to vote in all future rounds to determine who stays, and who goes, as student ventures compete to become Michigan’s next best startup.

NOTE: If you are NOT enrolled in Entrepreneurship Hour (ENTR 407) and are attending as a guest, please use the black stairs located in the Stamps Auditorium Lobby to enter the auditorium via the second level. 

Students enrolled in the class must enter through either side door to the auditorium on the main level to capture attendance. 

The Startup Round 1 Advancing Ventures:

Grassroots is an app which makes it easy to figure out who to vote for. It sends election notifications for local, state and federal elections, so you can check out a sample ballot with side-by-side comparisons of all the candidates.



Whether you’re is gluten-free, vegan, or has some sort of food allergies, Edible let’s you find restaurants near you that the community loves.


Find Your Ditto  

A mobile platform that connects individuals living with the same chronic illness locally for on-demand, in-person peer support. Unlike traditional support groups that are bound to a set structure, topic, time, and location, users can personalize their meet-ups to their specific needs and meet in a casual format with other local individuals living with similar daily stresses.


AIM Tech  

AIM Tech develops high quality, affordable, user-friendly and low-power medical equipment to sustainably provide excellent medical care around the world.



Kulisha is a for profit biotechnology company that is developing a proprietary system that enables wastewater treatment plants to integrate black soldier fly larvae (BSFL) into the waste byproduct sludge at the end of the treatment process, removing the need for disposal, which is 15-50% of total operational costs.



Fresh water is a finite source that is progressively becoming more and more scarce.We envision a world where residents consume resources more consciously and are rewarded for their commitment to becoming sustainable.



GoLocal will operate through a two-sided mobile platform (app) that connects travelers with locals, who act as guides. The key differentiator is an algorithm that matches users through an assessment of travel interests and personalities. Once matched, travelers and locals can create a completely custom itinerary.



It is estimated that 1.6 million women annually experience vaginal wall prolapse during gynecological procedures in the operating room (OR). Our device–The Circulum–provides clinicians with reliable access to the cervix and subsequently help them make better informed diagnoses for diseases including cervical and endometrial cancer.



Cheruvu employs crop science, machine learning, and crowd analytics to increase crop yields of small-farmers. We mitigate risk for farmers in developing countries by increasing informational access for agricultural decisions.


Morning Brew  

Morning Brew is a business news and educational content company with the purpose of connecting college students with the business world in a way that engages, educates and inspires. Currently, we provide a daily e-mail newsletter that provides 85,000 business-interested college students with a concise and conversational four-minute read about all things business.


Kraken Foods  

We here at Kraken, aim to end edible food waste through our three part process. It starts with our unique software system that helps farmers track their rejected produce and prevent future food waste. Our dynamic routing system diverts rejected produce from landfills to our facilities. We use these “ugly” fruits and vegetables to make healthy, affordable juice.



ParkCore is a mobile application engineered to automate, incentivize, and increase efficiency of parking in structures. Through our app, end users gain live visibility into the fullness of structures, quickly compare hourly rates, and are incentivized to park at structures rather than road-side meters.



ForzaMetrix delivers a data-driven fitness progression to people of all fitness levels. Our smart fitness equipment and technology platform track and analyze all aspects of workouts and provide workout data, programming, and virtual personal training to users in a simple format to help them achieve their health and fitness goals.