NEW! Student-Focused Customer Discovery Workshop. The virtual, non-credit sessions will be held on the following Fridays from 3:00-5:00PM: Oct 16, Oct 23, Nov 6, and Nov 20. Open to ALL U-M undergraduate and graduate students with early to mid-stage entrepreneurial ideas. Ten (2-5 person) student teams will be accepted for Fall 2020.
PROGRAM DETAILS
FREE workshop open to all U-M undergraduate and graduate students with early to mid-stage entrepreneurial ideas
For students who are interested in taking the first step toward developing a robust business plan for their idea
Learn how to conduct customer interviews to help determine product-market fit
BENEFITS OF PARTICIPATING
Improve your chances of winning business plan competitions such as Dare to Dream or Michigan Business Challenge
Learn how to conduct customer interviews to help determine product-market fit
Develop the entrepreneurial mindset needed for a career in academia, industry, startups, or government
Gain valuable market insight to inform the next steps for your idea
Develop network connections and receive mentoring from experienced industry experts
WORKSHOP OBJECTIVES
Is your startup targeting the right customers? Develop and position your idea by understanding your customers' pain points
Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, value proposition design, and business model canvas
Map your customer ecosystem for your innovation
Explore the size of your potential market (top down and bottom up approach), assess the competition, and identify a first target market
Develop a commercialization roadmap identifying key milestones and required resources to move your idea forward
Student-Focused Customer Discovery Instructors
Jason Beale
Owner, Wright Energy Solutions
Brian Hayden
CFE Entrepreneur in Residence
Student-Focused Customer Discovery Staff
Lora Stevens
Technology Acceleration Program Manager