Sage & Grace is a website and concierge service that educates and empowers grieving families to better, and more affordably, navigate the complications and stress of the American funeral planning process. It provides tools, templates, ratings, and educational resources to families making urgent and complex death care decisions. Sage & Grace will leverage the latest user experience design principles and death industry trends to create an intuitive, supportive, and transparent source of information for grieving families.


Holly Price, Ross MBA, 2017