Urban Entrepreneurship Practicum
Learn how to engage a community to identify an important problem and design a sustainable business model that solves it. Whether you’re designing the school lunch of the future or the successor to Uber, you’re in for a challenging and rewarding experience. Throughout the course, the city of Detroit is referenced to further explore practices and policy surrounding urban entrepreneurship.
Learning Objectives: Students will clearly understand the definition of “urban entrepreneurship”, and how urban-focused businesses compare to others; Learn to effectively analyze and compare the business models of urban-focused ventures; Engage the community on multiple levels to ascertain and prioritize needs; Capture an identified community need in a well-defined problem statement; Understand and apply “design thinking” to formulate potential solutions for the identified problem; Identify a scalable, for-profit business opportunity to implement the proposed solution; Develop a business model that will effectively document the business opportunity; Apply Customer Discovery and Human Centered Design methods to test and refine the business model; Understand the processes required to form, finance, and begin execution of a new business venture; Learn to effectively pitch the venture to prospective co-founders, investors employees, and others.
ENTR 490.012 | CLASS# 25316 (remote)
Credits: 3 Graded