Reimagining Companies through Innovation
ENTR 490.344 (undergraduate-level)
599.344 (graduate-level)
In this course you will learn to analyze all aspects of a company, develop market intelligence, and provide advice that will reshape a company. This class is offered in collaboration with the U-M Economic Growth Institute, which has decades of experience providing strategic guidance to small- and medium-sized companies. You will be directly involved in gathering and interpreting data that will be used by real companies for high-level decision making as they reinvent the firm.
Winter Term Only
Credits: 3 Graded
Prereq: None
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