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Reimagining Companies through Innovation

ENTR 490.344 (undergraduate-level)
599.344 (graduate-level)

This course will offer students across all majors an opportunity to gather and interpret data that will be used by real manufacturing companies for high-level decision making as they reinvent the firm. Students will understand and apply consulting skills, technology, and market assessment, analyze privately held companies, and evaluate their capacity to innovate.

This class is offered in collaboration with the U-M Economic Growth Institute, which has decades of experience providing strategic guidance to small- and medium-sized manufacturing companies.

Winter Term Only

Credits:  3 Graded

Prereq: None

***Attention international students on F-1 Visas: All individual course projects with external clients require the use of part-time CPT. In order to be eligible to use CPT, a student must have been lawfully enrolled on a full-time basis while physically present in the US for one academic year (i.e. two full consecutive terms). These measures are in place to protect your visa status. See the International Center’s website for more information.