Reimagining Companies through Innovation
ENTR 490.344 (undergraduate-level)
This course will offer students across all majors an opportunity to gather and interpret data that will be used by real manufacturing companies for high-level decision making as they reinvent the firm. Students will understand and apply consulting skills, technology, and market assessment, analyze privately held companies, and evaluate their capacity to innovate.
This class is offered in collaboration with the U-M Economic Growth Institute, which has decades of experience providing strategic guidance to small- and medium-sized manufacturing companies.
Winter Term Only
Credits: 3 Graded