Yoon C. Lee is a U-M alum and currently the Senior Vice President, Head of the Product Innovation Team (PIT) and Head of Content and Services at Samsung Electronics America. He oversees the creation of consumer insight-based innovative concepts for strategic mid-term products across all product categories. He also oversees the Content & Services teams, which create software products for devices including Virtual Reality, Samsung Family Hub refrigerator and other emerging platforms. Yoon has 20+ years of product design & development experience. His industry experience includes automotive, aerospace, consumer electronics, retail, industrial equipment and telecom services. Previously, Yoon was VP of Insight Concept & Portfolio at Samsung Electronics in South Korea, leading Samsung Home Appliance’s midterm products and portfolio development.