Learn a wide range of concepts and skills to have a successful innovation-focused career in small, medium, and large businesses and institutions.  You’ll study intellectual property, market and industry analysis, product-market fit, equity and stock options, program and project management, communications, securing investment and government funding, and more.

Learning Objectives: Students will be able to: Describe the value proposition and customer segment for either their own research, favorite product, or service. Draw a value Chain Map and an Eco System Map. Complete the Revenue Model, Value Proposition, Channels, Customer Segments of the Business Model Canvas. Complete the left hand side of the Business Model Canvas. Enter concise descriptions of the Cost Structure plus Key Partnerships, Resources, and Activities. Conduct Customer Discovery interviews. Name at least five regulatory agencies, code and/or standards, and certifications. Compare two competing business models from a given market segment and determine how technology and innovation was used by a startup to displace an established business. Define a patent in their own words. Explain two major differences between each of the following; trade secret, patent, trademark, and copyright. Generate a Gantt Chart. Generate a simple budget. Generate a 30 Second Elevator Pitch. Analyze conflicts and summarize the issue, people involved, final resolution. Learn how stock options work.

ENTR 500.001 & 500.002 | CLASS #25102 & #31888

Credits:  3 Graded

Prereq: None