ENTR 413 (undergrad-level) 599.413 (graduate-level)
This course is a hands-on, team-focused, interactive immersion into the challenges and opportunities startups face when trying to meet customer discovery, messaging, positioning, marketing strategy, customer interest development, pricing and other needs profitably. It will introduce multidisciplinary students to the marketing role and the priorities of marketing *in a startup* and will utilize a structured framework for decision-making that will culminate in the development of a robust “lean” marketing plan for a business. Students will complete readings from a number of different sources and learn about business growth in the face of little or no resources in an ever-changing environment.
Credits: 2 Graded