Become immersed in the entrepreneurial process in a supportive classroom environment. You’ll learn how to critically evaluate then pursue the development of your own ideas for new ventures by working closely with entrepreneurship faculty and mentors.
Learning Objectives: Students will experience entrepreneurship firsthand; Understand and experience the mindset of an entrepreneur; Develop the ability to share the story of your entrepreneurial pursuits and clearly articulate customer needs, value proposition, customer segments, and value-adding solutions; Learn to go from idea phase to action and implementation, including validation through sales; Learn the customer discovery process of gaining empathy, understanding customer needs and wants, getting feedback from customers, prototyping solutions, and testing a value proposition; Actively practice exercising the customer discovery process; Become familiar with the process of starting a business; Learn problem solving in a team-based environment.
ENTR 411.001, 411.002, 411.003 | CLASS# 21484, 22828, 23335
Credits: 3 Graded
Prereq: Sophomore or Above