What is the Pandora Challenge? 
The Pandora Challenge is a week-long design challenge open to all U-M students interested in the intersection of music, business, and technology. The challenge is kicked off at with a 90-minute high-profile event on Oct. 6. At the event, Mike Herring, President and CFO of Pandora, will be on hand to motivate students on the resources backing the challenge.

The Prize
The winning submission of the Pandora Challenge will earn an all expenses-paid trip to New York City to meet with executives at Pandora and Next Big Sound. A maximum of three team members may redeem the winning prize.

The Challenge:
Design a go-to market plan for emerging artist, Daniel Passino.

Your go-to market plan should leverage all available artist data, trends, and reports, provided by Pandora. Integrate the latest technological advances and opportunities in your strategy. Proposals should push the envelope: embrace innovative music distribution strategies, new products and partnerships, data science, events, branding, licensing opportunities, digital marketing platforms, and growth hacking strategies.

MAKE YOUR PITCH HERE BY SUNDAY, OCT. 16 AT 11:59 PM

For questions email M-Engage Director Eric Bacyinski