Join us for a pre-workshop session leading up to the CAR Management Briefing Seminar in Traverse City, MI and equip your team with the knowledge and best practices of how to be the most effective at networking events. Receive guidance on how to approach and talk to corporate partners and customers and deliver an effective team/company introduction in thirty seconds.

Then attend CAR MBS to perform customer discovery with Innovation Leads from over 100 leading automotive companies from across the Midwest.  You will have an opportunity to introduce yourself, pitch your technology to the tech leaders at the opening kickoff event, and setup meetings and network with Innovation Leads the evening before the conference gets underway.

APPLY HERE (Deadline to apply: July 14, 2017)

*Note: Teams will need to apply for the MWIN pre-workshop at the link above. Upon registering through MWIN, you will be sent a separate form to fill out for CAR MBS.

: Grand Traverse Resort
100 Grand Traverse Village Blvd. Acme, Michigan 49610

Travel & Accomodations
: Travel and hotel accommodations should be booked by teams separately.  The Traverse City Resort is currently booked. Suggestions for additional hotels can be found below and on CAR MBS Website:

  • Holiday Inn Express & Suites: 3536 Mt. Hope Road, Acme, MI 49690 | Cannot book online. Call (231) 938-2600 & Request CAR Conference 2017
  • Park Place Hotel: 300 E. State Street, Traverse City, MI 49684 | Cannot book online. Call (231) 946-5000 & Request CAR Room Block
  • Turtle Creek Casino: 7741 M-72 E., Williamsburg, MI 49690 | Call (800) 922-2946 or Reservations here
  • West Bay Beach, Holiday Inn Resort: 615 E. Front Street, Traverse City, MI 49686 | Cannot book online. Call (800) 888-8020 & Request CAR Room Block
  • Hotel Indigo: 263 W. Grandview Parkway, Traverse City, MI 49684 | Call (231) 932-0500 or Reservations here


Date/Day Time Agenda
Sunday, 7/30 All Day Travel to Traverse City
4:30pm-8:00pm Informal Reception and Networking @ Grand Traverse Resort
Monday, 7/31 8:00am-9:00am Introduction to the Course & Team Pitches
9:00am-9:30am Discussion: How to Approach a Big Company
9:30am-10:00am Workshop: Making First Contact
10:00am-4:30pm Attend CAR MBS
5:00pm-7:00pm Networking Social Hour
7:00pm-9:00pm Dinner with ZF
9:00pm-10:30pm Office Hours
Tuesday, 8/1 8:00am-4:00pm Attend CAR MBS
4:00pm-5:00pm Team Presentations
5:00pm-7:00pm Networking Social Hour
7:00pm-9:00pm Dinner (on your own)
9:00pm-10:30pm Office Hours
Wednesday, 8/2 8:00am-4:00pm Attend CAR MBS
4:00pm-5:00pm Program Finale
5:00pm-7:00pm Networking Social Hour
Thursday, 8/3 8:00am-1:00pm Attend CAR MBS
1:00pm Travel Home

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