The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge of how to properly conduct customer discovery interviews; the first step in the commercialization process. This course covers the two main concepts in I-Corps: value propositions and customer segments. By defining what these two concepts mean as it relates to a given technology, it provides the framework that any faculty member will need to go on to the National I-Corps program.

The finale event for the ICD course at Grand Valley State University in Grand Rapids is set for Oct. 14.

Programs are co-hosted at institutions around the state of Michigan made possible through a grant by the Michigan Economic Development Corporation. These programs are open to U-M faculty and PhD/Postdoc students to attend.

Grand Valley State University – hosted in Grand Rapids, Mich.

Pre-Webinar: September 12, 2016
Kickoff: September 16, 2016
Office Hours: During the weeks of September 19 and October 3
Check-in Session: September 30
Finale: October 14, 2016
Apply HERE