The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge of how to properly conduct customer discovery interviews; the first step in the commercialization process. This course covers the two main concepts in I-Corps: value propositions and customer segments. By defining what these two concepts mean as it relates to a given technology, it provides the framework that any faculty member will need to go on to the National I-Corps program.

The kickoff event for the ICD course at Grand Valley State University in Grand Rapids is set for Sept. 16. The course will run until Oct. 14.

Programs are co-hosted at institutions around the state of Michigan made possible through a grant by the Michigan Economic Development Corporation. These programs are open to U-M faculty and PhD/Postdoc students to attend.

Grand Valley State University – hosted in Grand Rapids, Mich.

Pre-Webinar: September 12, 2016
Kickoff: September 16, 2016
Office Hours: During the weeks of September 19 and October 3
Check-in Session: September 30
Finale: October 14, 2016
Apply HERE