For Winter 2017

EECS 1005

M:  3:00 – 5:00pm

Credits:  2

Grading:  Graded

Prereq:  Sophomore standing or above

Instructor(s): Dunrie Greilling

This course presents a pragmatic approach to marketing for new ventures. The course examines general marketing terms and principles, including the nature, dynamics, and strategies of marketing decision for new ventures. Students will apply these concepts to situations and problems relating to real ventures.