ENTR 413: Entrepreneurial Marketing
For Winter 2017
M: 3:00 – 5:00pm
Prereq: Sophomore standing or above
Instructor(s): Dunrie Greilling
This course presents a pragmatic approach to marketing for new ventures. The course examines general marketing terms and principles, including the nature, dynamics, and strategies of marketing decision for new ventures. Students will apply these concepts to situations and problems relating to real ventures.