+1 734.763.1021
3rd Floor, Duderstadt Center 48109

ENTR 390.011: E-Commerce Entrepreneurship

For Winter 2017

FXB 1024

Monday:  6:00-8:00pm

Credits:  2

Grading:  TBA

Prereq:  none

Instructor:  Jason Habeger

The E-Commerce Entrepreneurship course introduces students to the online world of business, retail, and commerce. The class will equip students with the skills necessary to launch a successful e-commerce venture while addressing common challenges and pitfalls. Topics covered:

Estimating Startup Costs

Case Studies of Other Businesses

Website Development / SEO

Presentation Style

Product Photos/Videos

Investigating Trends

Fulfillment /Shipping

Small Business Accounting

Advertising Streams

Social Media

Sourcing (Domestic & Intl.)

Crowd Funding

While students are able to learn the more technical aspects of entrepreneurship in the other classes that are offered, this class hopes to engage the students in a hands-on environment where they will not only learn the skills necessary to start an online business, but also apply them first hand. By the end of the class the students will be required to present a turn-key business with a functioning website, product photos/videos, sourcing plan, shipping/fulfillment plan, and advertising plan to the class.