A new class is being offered through Ross School of Business during the winter ’16 term, called “Business Basics for Graduate Engineers,” also known as ES 512. It will take place on Fridays, from 9:00am-12:00pm, in 133 Chrysler Center. Master’s students and pre-candidates will have priority registration, although candidates and upper level undergraduate students may also register.
Instructor: Eric Svaan, Lecturer, Operations Management, Stephen M. Ross School of Business
Overview: Business Basics for Graduate Engineers is an overview of business management seen through the lens of new product development. Students will learn and practice business skills required to make a product or service idea real in the form of a tangible, marketable product, and to learn how to build an organization that can produce and distribute it. Business Basics for Graduate Engineers covers these topic areas:
· Motivation and social purpose of business and entrepreneurship
· Basic economics: economic value, supply and demand, benefit/cost analysis
· Product and process development activities and management
· People resource management
· Accounting and financial resource management
· Market studies and go-to-market management
Objective: Students who complete this course will understand challenges they will encounter in pre-existing and start-up businesses, gain skills they can apply to meet those challenges, and know where to go next for more depth in the relevant topic areas.