STORY
Part of the college experience is getting to know people who might be different from you. However, many tend to gravitate toward others like themselves. So when students are assigned to ask individuals what their problems are or what would make their lives better, they typically speak to their friends or those in their social circles, aka, people just like themselves.
The idea of customer discovery can be terrifying. How does one approach people they have never met and ask them probing questions about their needs and gains?
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