STORY
Part of the college experience is getting to know people who might be different from you. However, many tend to gravitate toward others like themselves. So when students are assigned to ask individuals what their problems are or what would make their lives better, they typically speak to their friends or those in their social circles, aka, people just like themselves.
The idea of customer discovery can be terrifying. How does one approach people they have never met and ask them probing questions about their needs and gains?
RECENT
ELP Blog
Why Mentorship is Important and What My Mentor Taught Me
Blog Post by ELP Student Braden Shugarman (Business Administration | Class of 2022) There is no better way to learn than by getting involved first-hand….
Running Your Life Like A Startup
Blog Post by ELP Student Arjan Guglani (Computer Science | Class of 2023) If you are anything like me, you have tried to reinvent yourself…
An Insight into Entrepreneurship within the XR Field
Blog Post by ELP Student Beste Aydin (Computer Engineering | Class of 2021) Extended reality (XR) is an emerging field that encompasses virtual reality (VR),…
Research and Faculty
Pandemic Response: Program Pivots to Virtual Platform
When the world began closing its doors in March and everything seemed to move online, several programs quickly found themselves needing to adapt and evolve…
MBVF Portfolio Company Genomenon Closes Successful Oversubscribed Funding Round
Genomenon, a genomic health IT company that connects patient DNA with the world’s most comprehensive database of genomic research (think ‘the Google of DNA variants’)…
Planting America’s Seed Fund: SBIR and STTR Funding Testimony
It’s not everyday that you get asked to give a testimony in front of Congress about a topic you know extensively that could benefit the…
Alumni Spotlight
Female Entrepreneurs At U-M Continue As Leaders And Best
The month of March hosts International Women’s Day and we wanted to take the time to showcase just a few of the many women in…
Spare Some Change In A Digital World This Season
We’ve all walked by or driven past folks in a busy city who are panhandling or asking for change. Some people offer change or a…
Alumni Profile: Katherine Ryder, CEO & Founder at Maven (LSA Honors College 04′)
Women make 80% of all healthcare decisions for themselves and their families — however the current healthcare system remains stagnant in providing comprehensive, specialized care…