The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge of how to properly conduct customer discovery interviews; the first step in the commercialization process.  This course covers the two main concepts in I-Corps: value propositions and customer segments.  By defining what these two concepts mean as it relates to a given technology, it provides the framework that any faculty member will need to go on to the National I-Corps program.

U-M Introduction to Customer Discovery Kickoff

09/26/2016

The Introduction to Customer Discovery course is a taste of the Lean LaunchPad method to give faculty the basic knowledge...

U-M Continues to Cultivate West Michigan Roots

09/28/2016

By Jane Sugiyama, Researcher Program Coordinator  This fall, the University of Michigan Center for Entrepreneurship (CFE) is partnering with Grand...

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