Ida is the Founder & President of Ability to Engage, Inc. Ida leverages her 15+ years of brand and marketing experience at major CPG firms (Procter & Gamble and The Coca-Cola Company) and her experience with consumers and teams around the world, to develop and co-create brand equities, architectures, and consumer segmentation as well as marketing strategies. Ida also develops and facilitates idea workshops, innovation sessions, and team effectiveness workshops. Ida has served as a guest speaker to MBA classes, non-profit organizations, and for-profit companies about how to create brand strategy, creating actionable consumer segmentation, marketing plan strategy, and consumer behavior. She has been published in YOUNG MONEY® magazine and served as an Advisory Board Member to Ohio State’s Fisher College of Business Center for Entrepreneurship and NCT Ventures. She currently serves as an Advisory Board Member to a new start-up, Yorganic Chef. Ida also recently obtained her certification as a Laughter Yoga Leader from the Dr. Kataria School of Laughter Yoga to use as key tool in engaging the right-side of the brain to help unleash creativity within corporations.