Aaron takes a very active role in the Center for Entrepreneurship’s programs and education as its first entrepreneur in residence. Beyond teaching courses, he serves as an advisor to student startups, and specially supports projects looking to translate technology into the energy industry.
Aaron Crumm’s PhD work at the University of Michigan led to his founding of Ultra Electronics, Adaptive Materials, Inc. (AMI), an alternative energy market leader. Aaron’s simple, yet radical, business proposition was to develop a portable solid oxide fuel cell system that ran off of readily available fuel. Aaron’s work has attracted more than $50 million in contracts to support the growth of AMI. His success in leveraging research grants as part of AMI’s business acceleration strategy was integral to the company’s ability to remain privately-held and focused on fuel cell product development. The company was acquired by defense industry giant Ultra Electronics in 2010. AMI has been recognized for its dynamic growth with Ann Arbor SPARK FastTrack, Inc. 5,000, and Inc. 100 Energy Company awards. Aaron has also been individually recognized as an entrepreneur with multiple awards including Executive of the Year in 2011. Prior to founding Adaptive Materials, Aaron gained insight into electric power generation as a nuclear engineer. He earned his bachelor of science degree in nuclear engineering from Purdue University and a PhD in material science from the University of Michigan. Aaron is a highly regarded and respected speaker at many alternative energy symposiums and fuel cell conferences.
ENTR 500 – An Introduction to Innovation: Tools for Career Success (2). Students will learn a wide range of concepts and skills to successfully navigate innovation-focused careers in small, medium, and large businesses and institutions. Students will study intellectual property, market and industry analysis, product-market fit, equity and stock options, program and project management, communication, securing investment and government funding, and more.
ENTR 510 – Compensation, Funding, and Ownership (3). Ownership in any size business is a continuum that ranges from 100% investor owned to 100% employee owned. Students will thoroughly deconstruct this continuum from all perspectives (as employees, founders, and investors) and learn by role playing how the myriad of models affects compensation and a company and society’s culture.
ENTR 520 – Technology-Inspired Business Models (3). This course provides the framework that helps innovators understand the difference between Innovative Value Creation and Innovative Value Capture. Built around a series of analytical tools, this course uses lectures, guest speakers, classroom discussions, group activities and personal research to explore the applications and interactions of these tools.